Posts Tagged ‘ transparency ’
Reality TV no replacement for compassion
Tuesday, June 1st, 2010BP has made numerous missteps in the 5 weeks since the initial explosion that resulted in the massive oil spill. Transparency, or more accurately the perception of inadequate transparency, is one of those missteps. Early on executives from BP and Transocean bungled responses to reporters and others regarding the cause and severity of the explosion and subsequent spill, leaving the public to speculate on both accounts. In the absence of meaningful communication from the sources that are privy to what is happening (in this case BP and Transocean), speculation inevitably led to inaccuracies and exacerbated the blaming game. Lack of transparency also leads to the assumption that the companies are not doing enough, or enough of the right things, to stop the flow of oil. So their communication and strategy up to this point has been fairly dismal.
Generally speaking transparency during a crisis is a good thing—regardless of how ugly the truth is. I do not know what motivated the decision to put the ‘spillcam’ on live feed. Perhaps it was an attempt to change course and become more transparent; or perhaps there were other motivations. Without knowing what prompted this decision I think it may be a stretch to say that the on-going live ‘spillcam’ feed is actually a strategy. Rather it comes across as merely a tactic to try to reclaim some of BP’s reputation by allowing the public to see the top kill maneuver. Doing so merely gives the illusion that they are being more transparent.
Transparency comes in two forms: (more…)